03 Approach
After conducting extensive visual market and brand research, we discovered that the optimal way to position FGX is to adopt a clean, editorial-style aesthetic. This sophisticated design approach will not only highlight FGX's meticulous attention to detail but also illustrate its capability to handle even the most complex shipping scenarios seamlessly. Our strategy involves a minimalist layout, crisp typography, and a muted color palette that underscores professionalism and precision. Every element will be designed to convey a sense of thoroughness and reliability, essential qualities for a leader in global IT logistics.
04 Outcome
By embracing an editorial-style visual identity, FGX will project an image of sophistication and unmatched expertise in IT logistics. This design will not only elevate FGX’s brand presence on a global scale but also communicate its commitment to quality and meticulous service. Clients will perceive FGX as a highly professional partner capable of managing complex logistics challenges effortlessly. This renewed brand identity will strengthen FGX's market position and drive engagement with top-tier international clients, fostering growth and expanding its reach in the IT logistics sector.
Credits
Creative Direction
Andres Jasso
Motion Design + 3D
Andres Jasso
Web Design + Development
Andres Jasso
Curtis Renkiewicz